Ethics and Indian Television Content Portrayals: A Critical Study

Ethics in communication approaches by the Indian electronic media, particularly television about its content on air are a heated debate in the country today. Why do channels adopt “devious” ways to lure the viewers? How fair are channels conducting media trials? Is judiciary in India unable to address that TV channels should take up head-on? Does political ownership of Channels affect ethical practices? Do artistes on programs pass-off comments that affect social order? Do channels air programs without prior permissions or copyrights from the artistes or organizers? What is the degree of professionalism and credibility among viewers? The theoretical framework of the study is based on the macroscopic theory of Political Economy. This critical study examines case studies of program content drawn from different pan-India channels, satellite or cable. This study focuses on media ethics and effects on society

Diversity and Plurality in Media Consumerism-An Explorative Study

Consumerism as a practice about media acceptance is relatively a new concept for the Indian subcontinent. Before commercialisation and globalisation set in, the target audience of media were termed as honourable readers, listeners or viewers. Soon, due to the dictates of market forces on content and reach of media, the exposed community of media were termed as media consumers. For a multi-lingual, cultural and complex society such as that of India, plurality in media needs measurement in real sense. The Democratic India with its thriving media demands for social reengineering. Issues of social hierarchy and social ills have to be addressed and media has a crucial role in it. Priority issues of change in social thinking, addressing dignity of labour and providing social justice should be on agenda about the functioning of media which should be the reflection of society. But a conflict of today’s media in India that– ‘Should media give what people want?’ or, ‘Should it also give what is good for the people?’ has to be addressed. Consistent irrational content in every media has often mislead large sections of society members towards digress and futility. The marginalised groups are taken for a ride. In a diverse Indian society, fantasy concepts of cinema are projected as realities on TV among the intimate, home communities. Reaching a dark auditorium with heterogeneous audience is different from reaching a drawing room of a small family. There is no meaning in media sowing blind beliefs by keeping aside scientific temperament. Indian society has not stretched to media for betterment, nor has it been allowing the change-makers to stretch. With such societal limitations to consume media, there is need for its sensitisation and disciplining for positive usage of media. In this background, the study adoptedcritical approach as methodology under theoretical studies aboutthe role of the decision making individuals and sections of society to work in tandem with media communicating for change towards better consumerism. This study checked for penetration of the media messages in a complex societal situation. It examined the aspects of plurality in the diverse functioning of media in terms of its economic priorities, reach, access and utility. The study is significant as it helps understand the fruitfulness of the communication process in the era of information pollution, explosion and globalisation. Here, the methodology adopted is of theoretical type with Critical Studies in its approach

Fishing in the Troubled Water: Media Framing of the Human Rights Violations at Palk Bay

This study aims at appropriating the social and print media construct and coverage of human rights violations in the post Eelam war between Indian Tamil fishermen and their conflict with Sri Lankan Navy in the Palk Bay. The alleged intrusion of the Indian trawlers into the Sri Lankan water and the rebuttal by Sri Lankan Navy leading to the torture, arrest and at times, death of Indian fishermen is being widely articulated and debated in Indian and foreign media. An attempt has been made here using the framing theory to investigate how human rights violations were constructed in Indian print media (Dinamani and The Hindu) and socials media (Twitter)

Comparative Study of the CSR Initiatives of Microsoft, IBM, Google, Sun Microsystems and Cisco Systems in the Gulf Region

CSR is one of the most relevant topics when it comes to today’s business environment. There are many studies and researches going in terms of different aspects of CSR and how it leads to business sustainability. The management project “Comparative Study of the CSR Initiatives of Microsoft, IBM, Google, Sun Microsystems and Cisco Systems in the Gulf Region” is another research project which is done in the area of CSR and an emerging region. Our project focuses on five main firms in the ICT industry and analyses their CSR initiatives in the region. It also studies how the firms can improve on their practices by taking CSR as a strategic tool to create economic, social and environmental benefits. This individual report is a part of group management report which discuses the role and contribution of each person in completing the group project and our perspective of the journey of the project. In my individual report I have talked about how the project was bloomed and how we as a team worked on it and concluded the report. I have also talked about different important situations and issues we had during this journey. Finally the report ends with my personal note about what I have gained through this report

Quantitative Electrochemical DNA Microarray on a Monolith Electrode with Ten Attomolar Sensitivity, 100% Specificity, and Zero Background

Circulating microRNA are promising diagnostic and prognostic biomarkers of disease in quantitative blood tests. A label-free, PCR-free, electrochemical microarray technology on a monolith electrode is described, with 10 attomolar (aM) sensitivity and responsiveness to binding of \u3c1 zeptomole of target to immobilized ssDNA probes with zero background. Specificity is 100% in a mixture with five nonspecific miRNA each with a 103-fold higher concentration. Direct measurement on plasma-derived miRNA without cDNA conversion and PCR demonstrated multiplexing and near-ideal quantitative correlation with an equivalent pure sample. The dynamic range is a target concentration ranging from 10–2 to 103 femtomolar (fM). This PCR-free novel technology can be applied as a test for cancer diagnosis/prognosis to detect 103 copies of a miRNA sequence in RNA extracted from 100 μL of plasma

Improved clinical outcome measures of knee pain and function with concurrent resolution of subchondral Bone Marrow Edema Lesion and joint effusion in an osteoarthritic patient following Pentosan Polysulphate Sodium treatment: a case report

This article is distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made. The Creative Commons Public Domain Dedication waiver (http://creativecommons.org/publicdomain/zero/1.0/) applies to the data made available in this article, unless otherwise stated.Background At present, there are no registered products for the treatment of subchondral Bone Marrow Edema Lesion (BML) and associated knee pain. Patients who do not respond to current anti-inflammatory therapies are left with limited treatment options, and may resort to operative management with Total Knee Arthroplasty (TKA). We report the use of Pentosan Polysulphate Sodium (PPS) for the treatment of BMLs of the knee. Case presentation We report the case of a 70-year-old female with knee osteoarthritis presenting with a high level of knee pain, scoring 8 on the Numerical Rating Scale (NRS), and functional limitation demonstrating a poor Lysholm Knee Score of 37. MRI scans of the knee revealed subchondral BML in the medial femoral condyle and medial tibial plateau. The patient was administered a course of Pentosan Polysulphate Sodium (PPS) intramuscularly twice weekly, for 3 weeks. MRI scans 2 weeks post-treatment showed complete resolution of the bone marrow edema at the medial femoral condyle and medial tibial plateau with concomitant recovery from pain (NRS pain score of 0), and a 43% improvement of the Lysholm Knee Score. In addition, marked reduction in joint effusion was also demonstrated in the MRI scan post PPS therapy. Conclusion The MRI interpretations demonstrate improved clinical outcome measures ensuing therapeutic intervention with PPS, and warranting further investigation into the efficacy of PPS in the treatment of BML associated pain and dysfunction in the osteoarthritic population via randomized controlled trial, or equivalent rigorous methodological technique